Online fitness equipment retailer Branx Fitness has appointed the UK’s leading providers of white glove delivery services Panther Group as their two-person delivery partner.

In line with their newly formed partnership, Branx Fitness customers will now benefit from Panther’s next day and delivery to room of choice offering.

Founded in 2008, by young entrepreneur and fitness fanatic Branko Tojagic, Branx Fitness has experienced a meteoric rise since its inception almost 15 years ago.

Having begun selling commercial fitness equipment to fitness centres and health clubs across the UK, the company broadened its scope and embarked on its true calling – to bring the gym into the home.

Fast forward to the present day and the company prides itself on being one of the fastest growing independent online fitness retailers in the UK.

While the business experienced unprecedented demand during the pandemic – as consumers rushed to install fitness equipment in their homes as gyms and fitness centres across the UK were forced to temporarily shut their doors during the country’s recurrent lockdowns – the level of growth achieved has remained steadfast ever since, with the business continuing to go from strength to strength.

With this in mind, Branx Fitness sought out the expertise of Panther Group to provide a seamless and professional delivery experience for their customers, while enhancing their scope to ship larger volumes in line with their future growth plans.

Branx Fitness acts as yet another Panther customer who has taken advantage of its ‘Evolve’ offering, which was created late last year to give businesses the opportunity of enhancing their delivery offerings without the concern of meeting minimum volume targets.

James Langer, Business Development Manager at Panther Group commented: “We are delighted to have partnered with Branx Fitness, a forward thinking and customer-focused brand that shares a number of synergetic values with ourselves.

“Upon meeting with the company, we quickly came to realise that, like ourselves, they held a strong affiliation with their customers – which made us look forward to not only providing Branx Fitness customers with a delivery service which they can trust, but also to becoming a positive representative of the company’s brand in the months and years ahead.

“The fitness sector is one in which Panther has extensive experience, which ultimately gives us the confidence that our market leading delivery services will be welcomed by Branx Fitness customers and will furthermore establish the company as a differentiator in its marketplace, especially with regards to customer care.”

Suzi Kappes, Sales Manager at Branx Fitness commented: “The need to enhance the final mile experience is a vital component to retaining customers and as such we wanted to partner with a company that had the expertise and reputation to cater to our requirements.

“Panther Group ticked these boxes and more. Similar to our own organisation the customer is at the heart of their entire operation and joining forces with a delivery partner that shared these synergetic values was vital to ensuring that our customers and our products were both well cared for.

“Despite only working with Panther for a short time we’re already reaping the rewards from their best-in-class offering. Their state-of-the-art booking system has already saved us countless hours and the feedback from our customers regarding the quality of service and the flexibility and professionalism of their delivery offering has been extremely positive.”