Wincanton Group, a leading supply chain partner for UK business, is pleased to announce that it has partnered with Huda Beauty to provide its UK eCommerce direct-to-consumer services. The contract will be operated by Cygnia Logistics, Wincanton’s specialist eFulfilment business.

The three-year contract with Huda Beauty, one of the UK’s most popular beauty brands, will see Wincanton bring Huda Beauty’s eCommerce fulfilment operation to the UK for the first time. Huda Beauty’s direct-to-consumer supply-chain will be based out of Cygnia’s 211,000 sq ft warehouse in Northamptonshire. Cygnia will also manage Huda Beauty’s B2B fulfilment operations, providing stock to eight of the UK’s biggest retailers across the UK, including to Harrods, Boots and Selfridges.

Carl Moore, Managing Director of e-Fulfilment at the Wincanton Group, said:

“We’re delighted to expand our reach further into the UK health, beauty and wellness retail sectors, and to work with another excellent brand with exciting plans in the UK. Using Wincanton’s goods to person robot enabled solution we are looking forward to increasing resilience, performance and improve customer proposition for Huda.

“We look forward to supporting Huda through this next stage of their development in the UK by offering them a supply chain infrastructure capable of meeting their ambitions for this market.”

Chloe Ennis, International Finance Director at Huda Beauty, said:

“We are very excited to partner with Wincanton as a best-in-class service provider on the expansion of our distribution in the UK”