Wincanton, a leading supply chain partner to UK business, has been chosen as Edgewell Personal Care’s eCommerce partner to help drive its eCommerce growth strategy in the UK. Edgewell, a global company with more than 25 market-leading brands in shave, grooming, sun, skin and feminine care has moved its eCommerce operations to Wincanton to increase efficiency and enable agility and flexibility, to drive its future growth in eCommerce.

Ensuring customer experience excellence during the fulfilment of brands like Wilkinson Sword, Bulldog and Cremo, Wincanton will run the operation at its state-of-the-art Northampton shared-user eCommerce facility. Edgewell will benefit from Wincanton’s new autonomous mobile robots (AMRs) to fulfil customer orders across the UK.

Carl Moore, Managing Director of eFulfilment at Wincanton, commented:

“We are looking forward to welcoming Edgewell into our shared user facilities to give the company the flexibility needed to grow its eCommerce business. The new partnership will give Edgewell the resilience and agility required to manage peaks and troughs, alongside a positive customer experience and efficient cost to serve. I’m also delighted that Edgewell will benefit from our investment in cutting-edge robotic technology.”

Anna Chalanicz, Head of Logistics at Edgewell Personal Care, commented:

“We are delighted to enter into this new partnership for our direct-to-consumer business. Our customers expect great service alongside our top-tier products. We are confident that with Wincanton’s market leading infrastructure, our partnership will help us achieve this”.

This new contract comes at a time when many UK retailers are planning for order volume growth. Following a period of difficulties for the sector due to the pandemic, Brexit and more, this demonstrates the resurgent confidence in UK retail and the strong opportunities in the sector.

Recent research* from Wincanton shows that while over 8 in 10 retailers are planning for growth, more say that increased volumes would impact ability to fulfil orders. 7 in 10 see managed shared warehouse space and transport network as potential solutions to problems, with lack of investment in innovation seen as a key hurdle.