Walker Logistics has been awarded the contract to fulfill online orders for a new range of nutritional supplements developed to improve the performance of amateur and professional athletes and other sports enthusiasts.

Marketed under the Nulife brand, the supplements will be launched this spring with a promotional campaign featuring well-known names from the worlds of sport and popular culture.

Orders will be uploaded directly to Berkshire-based Walker’s WMS and picked, packed and shipped directly to Nulife’s customers from Walker Logistics’ 200,000 sq ft multi-client warehouse facility just outside Reading.

“Nulife is a new business start up but it expects high up-take of its products among the sports and keep-fit community. If the company’s first-year sales forecast proves accurate we will be kept very busy,” says William Walker, sales director of Walker Logistics.

He added: “Obviously, for any company whose business model is based around online sales choosing the right supply chain partner is vital. Nulife sought a logistics specialist with a successful track record within the business-to-consumer online fulfilment space and we are delighted that, after a thorough tender process, they chose us.”