Rygor Group Ltd., which includes multi-franchised commercial vehicle dealer, Rygor Auto (formally known as Rygor Commercials) has marked a new era for the company, with the unveiling of its new branding.
At a company managerial conference, followed by an all-staff virtual team town hall in August, the Group’s owners, John Keogh and Rish Channa, were joined by directors, Sean 2 Joyce and Tim Smith, to unveil the new Rygor Group structure and branding. The Board showcased the exciting changes the business is making to enhance the range of quality services it offers customers, and investment in its team members.

Commenting on Rygor Group’s rebrand and expansion, managing director John Keogh, said: “This is an extremely exciting time for the future of Rygor Group Ltd. We understand the needs of our customers are everchanging and evolving, so it’s important our business doesn’t just keep pace – but proactively enhances what it does, to provide even more customer choice. Our business is built on providing the highest customer service levels and
offers a quality, industry-leading provision. This is the Rygor difference.”

Rygor Group comprises a diverse collection of UK automotive businesses, with a primary focus on trucks, vans, coaches, passenger cars, body repairs and coachbuilding.

Keogh added: “Through the hard work and dedication of our team members, we have secured our position as one of the UK’s top automotive Groups, with a turnover of circa £250m a year. As part of our rebrand we are officially launching our four divisions: Rygor Auto, Rygor Plant, Rygor Apex and Rygor Service Solutions, which operate from a total of 17 sites across the UK.” Rish Channa, commercial director said: “This rebrand is so much more than a change of logo but is a mark in the sand for how we move forward as a business, securing our company for years to come and enabling our business to be a Best Workplace. Rygor Group offers customers end to end solutions and this rebrand represents that. Our biggest change is no doubt the move from Rygor Commercials, an extremely well-known and reputable name in the commercial vehicle industry, to Rygor Auto, our new trading name. It’s the same team and the same quality service that our customers can rely on, but a new name to reflect a new epoch, a new offering and representing who we are moving forward as we establish more franchises including Mercedes-Benz passenger car aftersales at selected sites.”Channa continued: “This rebrand is part of a much bigger, long-term plan for our Group which positions our team and quality service at the heart of our company. Rygor Auto is a UK Best Workplace, and we continue to focus on recognising and developing our team, with initiatives such as introducing birthday leave, enhancing our maternity and paternity pay offering paid miscarriage leave, celebrating staff at our internal company awards and our internal training and development opportunities. In fact, we are thrilled that we were able to recognise three of our team members who were nominated by their colleagues, by inviting them to attend the Community Shield match at Wembley on Sunday 6 August, in the new Rygor Group box. The company box is an investment we have specifically made to give back to our team and show them how much we appreciate what they do. We’ll continue to stay true to our core values of being a Rewarding, Reliable, Respectful place to work for our team,
and provide a quality service to customers.”

Since an MBO in November 2022, Rygor Group has seen carefully managed, sustained growth and expansion, and continues to invest to ensure its future plans are thoughtful, impactful and most importantly – successful for the business, its team and its customers.