A long-standing waste and skip hire company has invested in a new MULTILIFT hookloader to manage an increase in demand for its services within the East of England.

East Coast Waste Disposal Ltd which incorporates Clems Skip Hire offers recycling services and skip hire for domestic and commercial customers in Norfolk and Suffolk.

Established in 1979, the business has grown from strength to strength and now boasts a 30-strong fleet with 25 drivers and 27 support staff.

Paul Clements, director for East Coast Waste Disposal said the new MULTILIFT would help the business based in Great Yarmouth respond to customer demand.

“Our commercial operation mainly deals with construction companies and factories, they’re under a lot of pressure to meet targets so they want a supply chain partner that is reliable,” he said.

“We offer a flexible service and will deliver seven days a week if we have to. Speed of delivery is something which sets us apart from our competitors, we need reliable equipment to make sure that we can offer a same-day service when we can.

“As a family-run business we’re proud to offer a friendly and personal response to every inquiry. We’re known for our prompt service and our equipment plays a big part in that.

“Hiab MULTILIFTs are well known for their reliability; we know this from past experience and we now have six MULTILIFTs within our fleet. Our most recent investment is part of an ongoing modernization programme to make sure we continue to deliver a personal service to our customers.”

Dek Butler, MULTILIFT specialist for Hiab UK said: “East Coast Waste has been using Hiab equipment for a number of years and I’m proud that we have become one of the firm’s top suppliers.

“Speed and reliability are major factors for Paul and his team when it comes to investing in the business. I am confident the latest Hiab MULTILIFT will be a valuable addition to the fleet.”

For more information about Hiab’s MULTILIFT at https://www.hiab.com/